Using Dwell Time in AdWords

In SEO and in AdWords, one of the Key Performance Indicators (KPI’s) that Google uses to determine your SEO ranking and your Ad’s Quality Score is the average time on site. This is also called ‘Dwell Time’ or ‘Hang Time’. The idea is that if a potential customer is engaged with your content, they will […]

Success On Desktop: It's Still Possible With PPC Campaigns

What do you do if you want to take advantage of the success of PPC digital campaigns, but your customers only convert on desktop? You may have an audience that skews older and doesn’t feel comfortable buying on a mobile device. Or you may have a complex offering like SAAS or financial tool services. Maybe […]

4 Steps to Lower your Cost/conversion by Creating Messaging for YOUR Audience

Great social media advertising, whether it is on Facebook or any other platform, means finding your audience and serving them messages that resonate. If you serve up a message that is beautifully presented and written, but doesn’t solve YOUR audience’s problem, you will quickly find yourself throwing money at ads that don’t convert. The Wall […]