What does the future of Facebook mean for Facebook Ads? Mark Zuckerberg says the future is about private, encrypted services. But who will be using these services? Without the Facebook Feed that has been the hallmark of FB since its inception, what will social look like? We are exhausted by Facebook. The fun of seeing the […]
Facebook Psychographic Profiling – How Accurate is the Cambridge Analytica Used by Brexit and Trump?
http://motherboard.vice.com/read/big-data-cambridge-analytica-brexit-trump Vice and a number of other news and academic outlets have recently reported that Trump and the Brexit campaign used a psychographic analytics firm to help win their respective elections. “Psychologist Michal Kosinski developed a method to analyze people in minute detail based on their Facebook activity. Did a similar tool help propel Donald […]
Looks like great minds think alike, friends. I literally had just published my rant about all of the drawbacks of the new Facebook lead ads yesterday when I saw this hit my inbox from Jon Loomer, my Facebook ad hero. Here is his post about all of the changes Facebook has made to their new […]