How Outcome Advertising Changes The Game

All of the tools of digital marketing are asking the same questions –
Who is your customer?
What do they want?
How can your product improve your customer’s life?
Where do they hang out?
What do they like?

The Feed is Dead. Long Live Meaningful Groups and Messenger!

What does the future of Facebook mean for Facebook Ads? Mark Zuckerberg says the future is about private, encrypted services. But who will be using these services? Without the Facebook Feed that has been the hallmark of FB since its inception, what will social look like? We are exhausted by Facebook. The fun of seeing the […]

Facebook Psychographic Profiling – How Accurate is the Cambridge Analytica Used by Brexit and Trump? Vice and a number of other news and academic outlets have recently reported that Trump and the Brexit campaign used a psychographic analytics firm to help win their respective elections. “Psychologist Michal Kosinski developed a method to analyze people in minute detail based on their Facebook activity. Did a similar tool help propel Donald […]