Facebook Psychographic Profiling – How Accurate is the Cambridge Analytica Used by Brexit and Trump?
http://motherboard.vice.com/read/big-data-cambridge-analytica-brexit-trump Vice and a number of other news and academic outlets have recently reported that Trump and the Brexit campaign used a psychographic analytics firm to help win their respective elections. “Psychologist Michal Kosinski developed a method to analyze people in minute detail based on their Facebook activity. Did a similar tool help propel Donald […]
Case Study: How We Lowered Cost/Conversion by Over 50% For a Large HC Client
Our latest case study: how we lowered cost/conversion 53% and increased calls 42% in 3 months for a Healthcare client. Here’s a hint: split testing and writing great ads featured heavily.
Using Dwell Time in AdWords
In SEO and in AdWords, one of the Key Performance Indicators (KPI’s) that Google uses to determine your SEO ranking and your Ad’s Quality Score is the average time on site. This is also called ‘Dwell Time’ or ‘Hang Time’. The idea is that if a potential customer is engaged with your content, they will […]