I find about half my business online. The beauty of the Internet and online business is how it levels the playing field like nothing else. My profile on digital marketplaces is featured prominently purely based on my success with clients. My skill in running ads online gets my little site found. With net neutrality, my […]
Facebook Psychographic Profiling – How Accurate is the Cambridge Analytica Used by Brexit and Trump?
http://motherboard.vice.com/read/big-data-cambridge-analytica-brexit-trump Vice and a number of other news and academic outlets have recently reported that Trump and the Brexit campaign used a psychographic analytics firm to help win their respective elections. “Psychologist Michal Kosinski developed a method to analyze people in minute detail based on their Facebook activity. Did a similar tool help propel Donald […]
Looks like great minds think alike, friends. I literally had just published my rant about all of the drawbacks of the new Facebook lead ads yesterday when I saw this hit my inbox from Jon Loomer, my Facebook ad hero. Here is his post about all of the changes Facebook has made to their new […]
Google Analytics User Reporting from rachel kovalev on Vimeo.