Do The New Facebook Lead Ads Actually Produce Leads?
I recently ran my first campaign using Facebook’s new lead ad format. I have a software client who is open to trying new things, so we ventured into the unknown and ran a low spend test campaign with lead magnets including special discounts, free offers, and free how-to guides for their software. History – Facebook […]
AdWords V. Facebook – Who Delivers?
I recently started working with my fourth client who has experienced success advertising on AdWords and wants to replicate that success with Facebook ads. This must a fairly significant trend and worthy of a blog post since I am a small consultancy. Search and Find vs. Interest and Find If you are transitioning from AdWords […]
No Customer List? No problem. Using Video views To Build An Engaged Audience On Facebook
One of the reasons Facebook ads are so effective at getting conversions is the Lookalike audience. With Lookalike audiences, if you have a list of at least 20 customers with Facebook ID’s, Facebook will build you an audience that looks just like your customer list. I enhance these audiences further to get more mileage and […]
Google Analytics User Reporting
Google Analytics User Reporting from rachel kovalev on Vimeo.