Success On Desktop: It's Still Possible With PPC Campaigns

What do you do if you want to take advantage of the success of PPC digital campaigns, but your customers only convert on desktop? You may have an audience that skews older and doesn’t feel comfortable buying on a mobile device. Or you may have a complex offering like SAAS or financial tool services. Maybe […]

Facebook KPI A:B Testing

4 Steps to Lower your Cost/conversion by Creating Messaging for YOUR Audience

Great social media advertising, whether it is on Facebook or any other platform, means finding your audience and serving them messages that resonate. If you serve up a message that is beautifully presented and written, but doesn’t solve YOUR audience’s problem, you will quickly find yourself throwing money at ads that don’t convert. The Wall […]

Interview with Jeff Hudson – How we improved his KPI’s with Facebook ads

Thanks to Jeff Hudson, the greatest client and mentor a Digital Marketer could dream of, for this great metrics-based video demonstrating how we improved his KPI’s with Facebook ads.

6 Facebook Lead Ads Updates You May Have Missed

Looks like great minds think alike, friends. I literally had just published my rant about all of the drawbacks of the new Facebook lead ads yesterday when I saw this hit my inbox from Jon Loomer, my Facebook ad hero. Here is his post about all of the changes Facebook has made to their new […]